Live Your Life
Richly.
Imagine the difference that thoughtful planning and advice
– done well – could make in your life.
Live Your Life
Richly.
Imagine the difference that thoughtful planning and
good advice—done well—could make in your life.
How Are We Different?
- We DO NOT represent a bank, insurance company or Wall Street firm, and have no proprietary products.
- We DO NOT take kickbacks nor try to sell you a myriad of insurance policies.
- We sell advice, and as fiduciaries, we are committed to acting in your best interest.
Align Your Money With Your Life.
We Help You Save. Grow. Manage. Protect. Live.
At LULLA our passion lies on helping free up your time to enjoy what matters to you most. Focus on building a life that is to be lived, while we help focus on your financial future. Knowing that no two people are the same – no two financial plans should be either. Our structure is designed to allows us the time to meet with our clients regularly. For us, it is important to keep you aware of current situations and be able to address and adjust as life and priorities change.
Financial Focus
Our objective is to provide you with a comprehensive road map that consolidates the various financial components of your life into a centralized, integrated plan. Financial planning is a process, not an event. As the markets, economy, opportunities, and personal circumstances change, we provide guidance to ensure your plan remains aligned with your goals.
Money is simply the fuel
for living the life you want
Although the message is simple, the execution can be complex,
at times requiring skillful navigation and access to additional resources.
Insight Into The Future
Our mission is to take the stress out of planning for your future by explaining the complex financial world in a simple and relatable way. We help you build, preserve and manage your wealth.




Align Your Dollars With Sense
Frequently Asked Questions
At LULLA Wealth Financial, we know you may have questions. Since communication and alleviating stress are core to our process, we’ve put together some of the more common concerns or inquiries we recieve – we are happy to connect and learn more about your specific needs.
Our first meeting is always complimentary and there is no obligation.
We use it as an opportunity to learn about each other. It also helps us determine if we can be of service to you and if there is a mutual beneficial reason to work together.
Prior to working together, we will identify the appropriate fee structure based upon your needs and the type of financial advice that you seek. Our goal is to deliver meaningful and valuable advice that exceeds our fees.
Before implementing strategies, we must do the work first. At LULLA we do not charge our clients to work on and create a financial plan.
We typically charge one of two ways:
- Percentage of assets under management (AUM Fee) : For wealth management, we typically charge a percentage of your portfolio value per year. Our advisory fees do not exceed 1.5%.
- Hourly fee: Hourly fees are typically charged to clients who already have a comprehensive plan, but need a refresh, update, or monitoring of portfolios. Our minimum hourly fee is $ 250.00 per hour
We provide two primary services which include:
Investment Management – A comprehensive service including the development and maintenance of a personal financial plan (see below), investment management, and continuous advice as your life and needs change.
- We serve as your Personal CFO keeping you on track towards your life goals.
Financial Planning – the process of developing a road map (financial plan) for your future which will help identify, clarify, and prioritize your goals. We also collect your financial facts and together, we develop a plan tailored to your situation. You will receive a clear and concise recommendation summary. We will then address your financial questions and concerns.
Such experience gives clarity and insight needed to live a more financially confident life.
Your plan may cover:
- Retirement income planning and expense projections
- Education planning
- Life planning
- Asset management
- Income tax planning
- Insurance planning
- Estate planning
- Legacy planning
- Net worth analysis
The first step is to schedule an initial intro virtual appointment or call us at 772.257.9803. Our email is info@lullafinancial.com
Resources & Reading
We’ve cultivated some videos and articles that expand on trends and processes that may be of interest. We are constantly building our learning library, ensuring our clients and friends have a channel to learn more.

What About Financial Aid for College?
What About Financial Aid for College? Financial aid for college consists of loans, grants, scholarships, and work study. Grants and scholarships are worth searching for because they don’t have to be paid back, unlike student loans, which require an ongoing financial obligation, or work study, which requires a work commitment.

What Are Some Tips for Managing My Money?
What Are Some Tips for Managing My Money? As with virtually all financial matters, the easiest way to be successful with a cash management program is to develop a systematic and disciplined approach. Spending a few minutes each week to maintain your cash management program, can help you keep track

Should You Speed Up Your Retirement Plans?
Should You Speed Up Your Retirement Plans? According to a March 2021 survey, an estimated 2.8 million Americans age 55 and older decided to file for Social Security benefits earlier than they expected because of COVID-19. This was about double the 1.4 million people in the same age group who
Real Stories from Satisfied Clients
Mark Stoiber2025-07-09Trustindex verifies that the original source of the review is Google. I really trust Luis. We have become good friends. Melissa Cordeiro2025-06-16Trustindex verifies that the original source of the review is Google. Working with Luis and Luella Financial has been an outstanding experience. He’s incredibly knowledgeable, approachable, and genuinely committed to helping his clients succeed financially. From the start, over three and a half years ago he took the time to understand my goals and provided clear, thoughtful advice that made complex decisions feel manageable. What sets Luis apart is his patience and transparency—he explains every option thoroughly and never pushes anything that doesn’t feel right. I truly trust his guidance and appreciate how responsive and supportive he is through every step of the process. I highly recommend Luis and Luella Financial to anyone looking for a smart, trustworthy, and dependable financial advisor Heidi Heil2025-06-11Trustindex verifies that the original source of the review is Google. My husband and I couldn't be more pleased with the exceptional service provided by Luis at LULLA Wealth Financial. His deep knowledge, clear communication, and personalized approach have truly made a positive impact on our financial future and well-being. Luis took the time to review our previous financial status and explained with clarity how to maximize our portfolio and prepare for retirement. He is always available and consistently offers sound advice. Thanks to his/their guidance, we have been able to make smart investments, plan effectively for the future, and stay on track with our long-term goals. I highly recommend Luis at LULLA Wealth Financial to anyone looking for a trustworthy and highly skilled company. Lorna Leese2024-12-04Trustindex verifies that the original source of the review is Google. Highly recommend Lulla Wealth Financial. Luis takes his time to understand and listen to his clients as well as asking all the right questions so that his recommendations are right for each individual. He is always pleasant and accessible, and has made working with him a delight. Moree Leatherman2024-02-27Trustindex verifies that the original source of the review is Google. Luis Whu has become my financial advisor this past year and I am very grateful for his expertise in my behalf. Luis is the advisor that I trust with my financial decisions. He explains every recommendation to me and answers my questions with patience and empathy. My assets have grown under his professional leadership. I will gladly recommend LullaWealth Financial to my family and friends. Alan Miller2023-09-25Trustindex verifies that the original source of the review is Google. Louis is a great advisor. He explains managed products so I understand. He listens to my concerns when asked. He also has my whole family in mind when we discuss financial futures. His website is easy to manoeuvre thru. Bob Komarinetz2023-01-26Trustindex verifies that the original source of the review is Google. I consider Luis a personal friend. I consider him a professional in every area of investments and finance. He is honest and sincere about how he directs us on our investment philosophy. We would highly recommend him to any of our family and friends. Linda Ewing2022-11-30Trustindex verifies that the original source of the review is Google. I started with Lulla Wealth Financial in 2014 and have had excellent service. Luis, my fiduciary advisor, respects my input and has steered me in a direction that I am comfortable and secure with in my retirement. What started out as a business relationship has turned into a friendship that I treasure. Stephanie Harvey2022-11-28Trustindex verifies that the original source of the review is Google. Luis Whu prides himself on excellent customer service. He treats my accounts as if they were his own. He is extremely knowledgeable on all financial matters and current economic changes. Luis always responds to my questions and doesn’t ever make you feel uncomfortable about voicing your concerns. On a personal note, he has provided me with all the support I needed during my husband’s illness , which included getting the necessary documentation required as well as caring for my emotional well being upon my husband’s passing. I am grateful for all Luis does for me as a client, as well as a friend. Marian Friedmann2022-11-28Trustindex verifies that the original source of the review is Google. When I moved to Florida from New York four years ago, I attempted to continue my relationship with Fidelity for my financial investments. My efforts to get a Fidelity Representative to work with me did not come to fruition. I was referred to Lulla Wealth Financial and have worked with Luis Whu since my arrival. The personal attention is outstanding. Luis has kept me on track with my investments, both my IRA and Individual accounts. My investments have weathered the storm of the volatile stock market. I always feel confident that my money is in good hands with Lulla Financial and Luis at the wheel. I would give a ten-star rating if there was one!
